The Mystery Candy Once Exclusive to Movie Theaters
Beginning in January of 2017, you may have seen an unfamiliar yet recognizably typical candy pop up in your local multiplex; something called Maltesers that, by all appearances were just a rip-off of Whoppers malted milk balls. Trumpeted as available exclusively in theaters, you may have wondered where the privilege lay in overpaying for a ripped-off version of a beloved but decidedly unexciting and stodgy candy with no particular present-day cachet. Initial appearances to the contrary, however, Maltesers have an interestingly different taste, and a fascinating back-story, that make them worth your time. First then, a little history.
A Prodigal Confection Returns Home
Maltesers are both American and non-American, European and domestic. Wikipedia classifies them as a "British confectionary product" because they were created there in 1936 and have been primarily a European product ever since. But their creator was an American, Forrest Mars of the Mars candy fortune, living abroad during a period of estrangement from his father. While in Europe, he worked for Nestlé and Tobler, acquired a British dog food company, and then finally returned to the States where he would create M&M's (inspired by a now-forgotten Spanish candy) while at the head of his own food company, before finally reuniting with Mars, Inc. after the death of his father. Despite this corporate reunion, Maltesers never accompanied Forrest back across the Atlantic, remaining exclusively a product of Mars Europe until 2017.
What We've Been Missing All These Years
All this history is mere trivia, though, if Maltesers don't have anything special going for them. They are indeed malted milk balls, just like Whoppers. But there's an important difference in terms of texture: Maltesers are much lighter.
It's easiest to understand the difference by analogizing to rocks. Whoppers are like sandstone, fine-grained but densely packed together without much air separating the sandy granules of malted milk. They offer crunchy resistance to the bite, fracturing, shearing, and then gradually breaking down into smaller chunks and ultimately their constituent grains. Their relatively thin coating of chocolate wears away and dissolves long before the malted milk center does and so the last thing you taste before the candy dissolves is a pleasingly malty paste, inflected with a touch of cocoa.
Maltesers are more like basalt or pumice, with large voids, giving them an airy lattice-like structure that yields to the bite, weakens quickly, and dissolves soon thereafter, furtively tucking its own remnants into the relatively thick chocolate coating, nestling there in trace amounts as the chocolate slowly dissolves, inflected sweetly and gently by malty notes. The experience isn't unlike eating cotton candy in that the volume of the sweet impresses and yet disappears rapidly on contact with the tongue.
Conclusions
To note a difference is not to express a preference, and there should be room in the American candy cupboard for both of these malted milk balls. Whereas Whoppers are bold, snappy, sweet, and crunchy with an aggressive maltiness, Maltesers are winsome, crispy, creamy, and yielding. I shall refrain from analogizing from their traits to any aspects of the respective American and European characters and simply direct you to your local corner store, where Maltesers are now more broadly available outside of movie venues, to judge for yourself.
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Beginning in January of 2017, you may have seen an unfamiliar yet recognizably typical candy pop up in your local multiplex; something called Maltesers that, by all appearances were just a rip-off of Whoppers malted milk balls. Trumpeted as available exclusively in theaters, you may have wondered where the privilege lay in overpaying for a ripped-off version of a beloved but decidedly unexciting and stodgy candy with no particular present-day cachet. Initial appearances to the contrary, however, Maltesers have an interestingly different taste, and a fascinating back-story, that make them worth your time. First then, a little history.
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| Available for the first time in the United States after more than 70 years as a European candy, Maltesers appear at first glance to simply be a Euro-version of Whoppers malted milk balls. But look closely, dear reader, and see if you can spot a difference. Now read on, to see if you're right. |
A Prodigal Confection Returns Home
Maltesers are both American and non-American, European and domestic. Wikipedia classifies them as a "British confectionary product" because they were created there in 1936 and have been primarily a European product ever since. But their creator was an American, Forrest Mars of the Mars candy fortune, living abroad during a period of estrangement from his father. While in Europe, he worked for Nestlé and Tobler, acquired a British dog food company, and then finally returned to the States where he would create M&M's (inspired by a now-forgotten Spanish candy) while at the head of his own food company, before finally reuniting with Mars, Inc. after the death of his father. Despite this corporate reunion, Maltesers never accompanied Forrest back across the Atlantic, remaining exclusively a product of Mars Europe until 2017.
What We've Been Missing All These Years
All this history is mere trivia, though, if Maltesers don't have anything special going for them. They are indeed malted milk balls, just like Whoppers. But there's an important difference in terms of texture: Maltesers are much lighter.
It's easiest to understand the difference by analogizing to rocks. Whoppers are like sandstone, fine-grained but densely packed together without much air separating the sandy granules of malted milk. They offer crunchy resistance to the bite, fracturing, shearing, and then gradually breaking down into smaller chunks and ultimately their constituent grains. Their relatively thin coating of chocolate wears away and dissolves long before the malted milk center does and so the last thing you taste before the candy dissolves is a pleasingly malty paste, inflected with a touch of cocoa.
Maltesers are more like basalt or pumice, with large voids, giving them an airy lattice-like structure that yields to the bite, weakens quickly, and dissolves soon thereafter, furtively tucking its own remnants into the relatively thick chocolate coating, nestling there in trace amounts as the chocolate slowly dissolves, inflected sweetly and gently by malty notes. The experience isn't unlike eating cotton candy in that the volume of the sweet impresses and yet disappears rapidly on contact with the tongue.
 |
| The nearly identical exteriors of Whoppers and Maltesers conceal great differences on the inside. Whereas Whoppers are dense and chalky, Maltesers are light and airy. Incidentally, our new malty friend is pronounced "Malt-teasers" as though they might hail from Malta. All hail Maltesers! |
To note a difference is not to express a preference, and there should be room in the American candy cupboard for both of these malted milk balls. Whereas Whoppers are bold, snappy, sweet, and crunchy with an aggressive maltiness, Maltesers are winsome, crispy, creamy, and yielding. I shall refrain from analogizing from their traits to any aspects of the respective American and European characters and simply direct you to your local corner store, where Maltesers are now more broadly available outside of movie venues, to judge for yourself.
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You fucking asshole. You should die.
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ReplyDeletethis is a nice comparison thank you
ReplyDeleteThanks for this great comparison! My wife and I had a bet, and your article helped resolve it. Be right back, selling the car ;)
ReplyDeleteWhoppers are a pathetic second to Maltesers. But Americans have had Brachs Malt Balls for at least 50 years. Brachs and Maltesers are neck and neck in any taste test.
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ReplyDeleteWhoppers are a pathetic second to Maltesers. But Americans have had Brachs Malt Balls for at least 50 years. Brachs and Maltesers are neck and neck in any taste test.
ReplyDeleteI have tied both and prefer Maltesers. They are probably more expensive in the US.
ReplyDeleteThanks for the info and nicely written piece!
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