Burger v. Burger (If we Still Even Care About Burgers)
All the excitement over Popeye's Chick Fil-A-destroying fried chicken sandwich has somewhat eclipsed what had once been breathless hype over the Impossible Whopper. With filet supplies exhausted at Popeye's nationwide for at least two weeks, this seemed to be a good time, now that the broiler smoke has cleared, to revisit the Impossible Whopper and see how it stacks up against one made with, presumably (an important presumption as DQ will tell you), real beef.
Conclusions
The Impossible Burger features what is, at this point, the best patty in the business, but the sandwich itself lacks the courage of its convictions. Consumers want to taste this amazing new protein, not strain to discern its flavor profile because it's covered up with mounds of fixings and condiments. Heme, the compound that tastes somewhat like real beef juices, is hard to detect here because of all the ketchup and mustard interference. The fact that the flame broiling process burns off a lot of the heme liquids while imparting little smoke doesn't help either. But if you're not paying attention, the Impossible Whopper tastes like, well... a Whopper, and that is worth celebrating.
Thanks for the video taste test! I'm more interested in trying one now. Have you tried them anywhere else besides Burger King?
ReplyDeleteYea, I've had it at Bar Louie, and it's better there. You can taste the heme juice more and it's fresher, maybe a touch hotter. It's more of a unique taste.
ReplyDeleteit's delicious
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