The Food Kingdom

A periodic blog on new developments in the mass-produced food industry. This includes, but is not limited to the realm of fast food restaurants, snack foods, frozen products and, to a far lesser degree, casual dining establishments. The focus and fascination of this blog is the quest to produce palatable food in a context of automation and standardization. How good can something be when the factor of independent human creative agency is removed at the actual point of physical creation?

Friday, November 15, 2019

McDonald's New Fall Menu Items: Great Concept, Lousy Execution

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Where Are We, East Berlin? It was cold outside, 28 degrees cold, as I pulled into the McDonald's parking lot at 6:00 AM.  And it was c...
10 comments:
Wednesday, September 18, 2019

McDonalds Affogato - An Off-Menu Sensation

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A Way Forward in a Weary Landscape? McDonald's is going through troubled times, seemingly unable to innovate or capture the public...
6 comments:
Thursday, August 29, 2019

Regular Whopper vs. the Impossible Whopper (Food Kingdom Edition)

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Burger v. Burger (If we Still Even Care About Burgers) All the excitement over Popeye's Chick Fil-A-destroying fried chicken sandwi...
5 comments:
Thursday, May 2, 2019

McDonald's Chicken Biscuit: Yes, It's Bigger, But Is It Better?

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Back in the Biscuit Game It's easy to understand why McDonald's would want a chicken biscuit offering at breakfast time and beyond...
4 comments:
Monday, March 25, 2019

The Secret Identity of McDonald's Donut Sticks

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Off to a Bad Start Your first experience with McDonald's Donut Sticks will be a feeling of getting cheated.  To be precise, you'll...
Thursday, June 14, 2018

Maltesers Are Not Whoppers: A Tale of a Non-Redundant Candy

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The Mystery Candy Once Exclusive to Movie Theaters Beginning in January of 2017, you may have seen an unfamiliar yet recognizably typical ...
27 comments:
Tuesday, March 27, 2018

Hershey's Gold: Peanuts and Pretzels From Heaven -- But Don't Call It Chocolate

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Something New in the Chocolate Space You may have noticed when perusing the candy aisles that Hershey's has released its first s...
5 comments:
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